Nedbank Business Hub

About the platform

The Nedbank Business Hub is a secure, digital, self-service platform where clients can request and track services. The hub enables you to access products and services seamlessly through a user-friendly central point.

The problem

Many clients were not using the bank's self-service features and instead relied on consultants for assistance. This resulted in two key issues:

Clients incurred higher costs by using consultants instead of self-service options.
It was unclear whether this low adoption was due to poor user experience or insufficient product marketing."

My approach to solving the problem