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Nedbank Business Hub
UX concept and journey improvements for Nedbank Business Hub, focused on usability, clarity, and self-service.
About the Platform
The Nedbank Business Hub is a secure, digital, self-service platform where clients can request and track services. The hub enables you to access products and services seamlessly through a user-friendly central point.
The problem
Many clients were not using the bank's self-service features and instead relied on consultants for assistance. This resulted in two key issues:
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Clients incurred higher costs by using consultants instead of self-service options.
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It was unclear whether this low adoption was due to poor user experience or insufficient product marketing."
My approach to solving the problem
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