MTN Home - Fibre

Led concept exploration for MTN Fibre, designing a future-state fibre experience that prioritised clarity, flexibility, and easy self-management for users.

Project Overview

This project explored a future-state concept for MTN Fibre, focused on simplifying how users discover, purchase, and manage fibre services through a single digital experience. The work aimed to reduce reliance on offline channels and improve clarity, control, and self-service for users.

Managing or purchasing fibre services is often fragmented and confusing, with users struggling to find and understand available plans, relying heavily on call centres or in-store support, and having limited visibility or control over their existing services.

The problem

My role

Concept UX & UI design
User flow definition
Information architecture
UX writing and microcopy
Interaction and state design

My Approach

User Flows

The fibre concept was designed as a single, end-to-end self-service flow, enabling users to move seamlessly from discovery to ongoing management within one digital platform.

Key Concepts Designed

Fibre Discovery & Eligibility

Helping users understand availability and suitable plans quickly

Plan Selection & Comparison

Clear plan breakdowns with transparent pricing and benefits

Purchase & Setup Flow

Reduced steps and clear guidance through the buying process

Manage Fibre

View plan details, change packages, manage devices, and access support in one place

The Outcome

The concept demonstrates how MTN Fibre could evolve into a more intuitive, user-centred digital experience, reducing friction, improving self-service, and supporting users throughout their fibre lifecycle.

UI Designs - Fibre

This slide highlights key interface concepts designed for the MTN Fibre experience, focusing on clarity, hierarchy, and ease of self-service across the fibre lifecycle.